https://www.allelodesign.com/thoughts daily 0.75 2024-12-16 https://www.allelodesign.com/thoughts/reduce-your-digital-footprint-by-70 monthly 0.5 2024-10-17 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/7815e3d7-07c9-4f17-a6ca-3310540be027/milad-fakurian-vTR7eR6kuyI-unsplash+1.png Thoughts - Reduce Your Digital Footprint by 70%+ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.allelodesign.com/thoughts/experimenting-with-experiences monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473419441-7NVSLRP9HV2RO414T46N/Screenshot+2024-05-20+10.33.34.png Thoughts - Experimenting with Experiences - Start screen https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473423279-P4XHNJZ8V2YJD1UTRHZ8/Screenshot+2024-05-20+10.19.02.png Thoughts - Experimenting with Experiences - Instructions to wait for the flash https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473432583-2IUQTKSV9HP019W00B7Z/Screenshot+2024-05-20+10.28.19.png Thoughts - Experimenting with Experiences - First image preview https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473739509-WWYP5LGQM7NP0XKWIW5B/Screenshot+2024-05-20+10.19.02.png Thoughts - Experimenting with Experiences - Instructions to wait for the flash https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473669420-51I6JSXNJCI1G68VVNYY/Screenshot+2024-05-20+10.28.32+%281%29.png Thoughts - Experimenting with Experiences - Second image preview https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473764102-7SF43BWAMY5F2DBNX0GG/Screenshot+2024-05-20+10.19.02.png Thoughts - Experimenting with Experiences - Instructions to wait for the flash https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716473715079-Z5GQK2FXI898IJTMXBPJ/Screenshot+2024-05-20+10.32.59.png Thoughts - Experimenting with Experiences - Third image preview https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716474214082-G5ALV16N3NVWX33RN45U/Screenshot+2024-05-20+10.05.51.png Thoughts - Experimenting with Experiences - Preview and confirmation screen https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/7fffad91-dfc8-4b8a-bc17-216a4447ea76/Screenshot+2024-05-20+10.33.04.png Thoughts - Experimenting with Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/2c6e7b3d-2c52-4449-ab3c-582f281c0d32/2024-4-25-67316.jpg Thoughts - Experimenting with Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716474430482-PDM1YJ09JU19QTIU8RKC/Screenshot+2024-05-20+10.07.41+%281%29.png Thoughts - Experimenting with Experiences - Unclear instructions screen https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716474524104-EKH6HPD7SE62XRTJ8Y5Q/Screenshot+2024-05-20+10.08.11.png Thoughts - Experimenting with Experiences - Out of focus preview screen https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1716474420174-FXQM5JY4VUFA0AS8JACE/Screenshot+2024-05-20+10.05.31.png Thoughts - Experimenting with Experiences - Overlapping and jumbled print preview screen https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/ec5132c5-b86c-4788-8e45-c1dd514a1917/Untitled+design+%288%29.png Thoughts - Experimenting with Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.allelodesign.com/thoughts/designing-for-impact-happy-hour monthly 0.5 2024-05-10 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/cb6312ad-e1e4-43ff-8111-677e2a528d7f/IMG_1184.jpg Thoughts - Designing for Impact Happy Hour: The 2024 San Francisco Climate Week Edition - The happy hour featured several activities highlighting the impact of behavioral science-backed product design and its effect on climate technology adoption. One of these was cognitive bias basketball. Guests played with biases like ambiguity effect, loss aversion, and confirmation bias, throwing balls at the biases that act as the greatest barriers to their businesses. Founders saw all three biases as challenges, with a slightly heavier emphasis on ambiguity bias. Investors saw loss aversion and confirmation bias as their biggest challenges, with a slightly heavier emphasis on confirmation bias. The conversations around this activity involved people sharing some of the challenges of understanding their prospective customers. Seed and Series A founders, for example, struggle to find the right people for research, but can’t afford steep recruiting agency fees. Bias Basketball https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/90952413-5abc-457c-ad99-fca4a635cf52/2024-04-25_OhSnapBoothCo_20240425-Allelo-UX-ClimateWeekSF_0015+%281%29.jpg Thoughts - Designing for Impact Happy Hour: The 2024 San Francisco Climate Week Edition - Another activity involved guests wandering through a series of two contrasting photo booths. Each booth was set-up differently: one well-designed well, with clean backdrops properly positioned, a seamless, clear, and beautiful digital interaction with the device, and excellent results. The other was set-up with poor lighting, a misplaced backdrop, a wonky and unclear digital interface, and the result reflected the design. This direct comparison emphasized how a good user experience can influence customer satisfaction and product success. The dorky photo was from testing out the “Good UX” booth. Conversations around this activity highlighted how incredibly frustrating it can be to work with tools that are designed poorly. We had a really good time figuring out how to create this activity with our collaborator Scott Roeder at OhSnap. Dorky Allelo founder testing out the photo booths. This was the good experience version. https://www.allelodesign.com/thoughts/designframeworks monthly 0.5 2024-05-06 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/61a310b0-1671-4b85-970e-d7a29beabe30/Design+Framework.png Thoughts - Designing the Future: A Review of Some Existing Frameworks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.allelodesign.com/thoughts/exploring-the-intersection-of-design-and-impact-at-socap monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/1700517932252-LT4VW5NYW0GNHDKQPD60/rafael-albornoz-WHY_c8sxghg-unsplash.jpg Thoughts - Exploring the Intersection of Design and Impact at SOCAP23 - Make it stand out Image by Rafael Albornoz https://www.allelodesign.com/thoughts/what-you-say-matters-so-does-how-you-say-it monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/06e99e97-710b-40e2-91d7-b972a021bd4b/IMG_0126.jpg Thoughts - What You Say Matters, So Does How You Say It - Make it stand out Well framed information can be the bridge that brings people to your product. Photo credit: Nicole Dery https://www.allelodesign.com/thoughts/storytelling1 monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/d6ae19db-9971-4971-b4a7-c476a661d3d3/16492052160_dbf9bb788a_o.jpg Thoughts - Why Storytelling is a Powerful Tool for Climate Tech - Make it stand out Three Havasupai Indian men sitting around a campfire telling stories, ca.1899, Source https://www.allelodesign.com/thoughts/using-ai-for-impact-storytelling monthly 0.5 2023-06-30 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/08fd91ff-401a-4caa-ad95-69a50fc5d81f/alexander-sinn-KgLtFCgfC28-unsplash.jpg Thoughts - Using AI for Impact Storytelling - Make it stand out Image by Alexander Sinn https://www.allelodesign.com/thoughts/measuringimpact monthly 0.5 2023-07-01 https://images.squarespace-cdn.com/content/v1/643ef988077da7712faf25ff/a2537c42-bb4f-41fb-bb67-42869168db69/Allelo-Ride-Share-Compare-01032022.png Thoughts - Measuring the Impact of Digital Products - 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